Sellers: Executives Expect You to Know Your Audience

 

Question: What's the difference between conversations with executives and conversations with managers?

 

Answer:  Executives have different concerns than managers or other employees. More...
 

 

 

Answer:  Executives have different concerns than managers or other employees.  They tend to think more strategically and broadly about the market, competition, financial health, employees, products and the future direction of their companies in general.  They are also constantly aware of the risks and threats to their organization.  With a little research, you can learn about what’s most important to the executive team of most public companies.  In planning for a meeting with a senior executive, it’s imperative that you understand their perspective and priorities.


If you want to learn more about executive conversations and how to leave the door open to the C-suite, then look for my latest book, ‘The TOP Seller Advantage: Powerful Strategies to Build Long-Term Executive Relationships’ due out this fall. 

 

 

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