Your TOP Customers Expect You to Go Global

 

 

Are your banner accounts global?  Are you taking advantage of the global potential or satisfied with your current share of the U.S. pie?  You may be leaving money on the table or worse yet, your competitors may be making inroads into global business with your top accounts.  It’s a common scenario.  You land a ‘Whale’ of an account and it’s all you can do to keep up.  You are trying to manage your biggest and best customer with the same processes and resources that you use for smaller customers.  This rarely ends well, especially if a disproportionate amount of revenue is tied to a small number of large accounts.  Your current approach may be putting your company at risk.  More...


 

 

 

 

Are your banner accounts global?  Are you taking advantage of the global potential or satisfied with your current share of the U.S. pie?  You may be leaving money on the table or worse yet, your competitors may be making inroads into global business with your top accounts.  It’s a common scenario.  You land a ‘Whale’ of an account and it’s all you can do to keep up.  You are trying to manage your biggest and best customer with the same processes and resources that you use for smaller customers.  This rarely ends well, especially if a disproportionate amount of revenue is tied to a small number of large accounts.  Your current approach may be putting your company at risk.

 

Now is the time to thoughtfully consider your global expansion strategy. Consider your vision, strategy and the resources needed to go global.  What structures are needed to support your global customers? Careful examination of the risks and opportunities will lead to breakthrough ideas which can pave the way for your expansion.  As an example, did you know that you can tap into a personal global concierge for assistance?  There are many considerations as you think about tapping into global potential but now is a great time to start the conversation.

 

I would like to make you aware of an exclusive Global Account Summit at the luxurious FireSky Resort in  Scottsdale, AZ - November 15-17 that I’m hosting along with Barbara Weaver Smith, the author of ‘Whale Hunting with Global Accounts’.  The Summit is specially designed for companies from $10-200m who want to be on the forefront of global expansion with at least one current customer. It’s designed for executive teams including the CEO or founder and two other members such as the VP of Sales, CMO, CSO and or COO.  Size is limited to five, non-competing companies.

 

 If you’re interested, let’s talk further about next steps.  Your team will benefit from guided learning, discussion and strategic planning work to create your ‘Go Global’ plan.

 

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