Executive Briefing Letters…

 

Question: The executive briefing letter sounds pretty powerful, what is it and how do you use it?

 

An executive briefing letter is a powerful, pro-active sales tool that communicates the outcomes and impact associated with your solutions to busy executives. An executive briefing note summarizes accomplishments and progress for a specific customer.  It is a custom communication, never generic.  After an executive appointment, it is a great idea to follow up with a briefing letter (or well crafted email).
For example, an executive briefing letter can include the following components and benefits: calls.

Answer: An executive briefing letter is a powerful, pro-active sales tool that communicates the outcomes and impact associated with your solutions to busy executives. An executive briefing note summarizes accomplishments and progress for a specific customer.  It is a custom communication, never generic.  After an executive appointment, it is a great idea to follow up with a briefing letter (or well crafted email).
For example, an executive briefing letter can include the following components and benefits:
• Raising the level of awareness for past successes and future initiatives
• Paving the road for future executive access
• Providing recognition, as appropriate, for day-to-day contacts
• Articulating alignment (vision, goals, culture) between your organization and your customer’s organization
• Documentation of accomplishments which can be referred to in the future
• Bringing a new contact up to speed on prior activities and outcomes
• Differentiating you and your company

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